What does the American dream mean in the 21st-century? This is a question faced by millions of U.S. citizens and immigrants as they navigate the changing face of the U.S. in the digital age. Cosmetics mogul, Doe Deere believes she is living her own version of the American dream she imagined growing up in the small Russian city of Izhevsk. In 1998, the teenaged Doe Deere accompanied her mother and sister to New York City where they believed a better life awaited.
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Arriving in the U.S. under her birth name, Xenia Vorotoza, Doe Deere and her family were faced with difficult times when the accountancy qualifications of her mother were delayed in their delivery to potential employers. A few months later the cleaning jobs and work of the daughters of the family were not enough to keep a roof over the heads of the young family. Despite spending time living in a Lexington Avenue homeless shelter, Doe Deere remains positive about the events of her first years in the U.S.
Explaining her attitude towards the problems her family faced, Doe Deere, explains she and her family would not have achieved such success had they not faced such problems in the late-1990s. Many of the issues the family faced can be explained by the change in culture from a small Russian city with around 500,000 residents and the more than seven million residents of “The Big Apple.”
The family found themselves in a homeless shelter with less than $8 to their name and decided the time had come to force their way to a better life. In the early 2000s with the aid of a charity, Doe Deere and her family found a new home in the East Harlem area and found educational opportunities to aid their future. Deere studied at the respected New York Institute of Fashion and her sister graduated with honors from Columbia University. Doe Deere and her family did not look back with anger at their early years in the U.S. but believe hard times were the springboard to their current success.