Sports Marketing Entrepreneur Jose Hawilla

To be a successful entrepreneur, an individual would need to have a passion for the industry he or she chooses to start a business in, along with patience, determination, perseverance and the ability to be a good strategist. These are the types of qualities that has driven Brazilian businessman Jose Hawilla ever since he entered the corporate world. Having began his career in sports journalism, he later became a broker for the Brazilian Soccer Federation when the organization sponsored a deal with Nike in the 1990s. Jose went on from there to negotiate marketing and TV rights to big tournaments for the Federation Internationale de Football Association, better known as FIFA.

 

His international sports marketing company, Traffic Group, which was founded in 1980, was built from a smaller company that sold commercial space at bus stops to a major sports marketing firm. By 1987, Traffic Group had expanded into the U.S. when it took over the marketing for the America Cup, and it later became not only the largest sports marketing company in the country of Brazil, but according to the business and finance news agency Reuters, it is one of the 5 biggest agencies of its kind in the world. You can visit Estadao for more.

 

Jose Hawilla is a good example of how an entrepreneur used the experience he gained in a particular industry to take him to the next level. Because of his strategic vision, Jose ended up owning and running a lucrative business that provides much-needed advertising services to popular sports brands. He turned his idea into a reality by staying focused on the bigger picture, and now his company, Traffic Group, has a presence all over the world and continues to be financially stable.

 

The 74-year-old business mogul and South American native was born in Sao Jose do Rio Preto, which is located in the state of Sao Paulo, but he currently resides in the U.S. state of Florida in the Miami Beach area. In addition to being a successful entrepreneur in the sports industry, he is also a family man who is the father of 3 adult children, Stefano, Renata and Rafael. You can search on Google for more.

 

See more: https://pt.wikipedia.org/wiki/Traffic_(empresa)

 

Published in CEO by ByMaxwell.