Luiz Carlos Trabuco Cappi is a skilled professional banker and a philanthropist who has had a very long and successful career in the banking industry. He started working at Bradesco Company when he was only 18 years old. The legendary banking professional is highly organized and has portrayed outstanding leadership and management abilities, which have helped him in the steering the bank towards tremendous success.
His First Executive Position
After working at Bradesco bank as a clerk from 1967, Luiz Carlos Trabuco was appointed as the head of the marketing department in 1984. During his leadership as the Marketing Director, he worked so hard on improving the departments’ performance. Luiz Carlos Trabuco managed to improve the quality of services offered in the bank. This had a direct impact as it helped to bring in more customers. He also managed to open the bank to the media, which helped to enhance the bank’s popularity in the 1980s. In 2003, he was appointed to lead the insurance department. Luiz managed to increase the departments’ revenues by thirty percent. With that achievement, he proved to the company that he had the capability to be president.
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His Appointment as the President
Luiz Carlos Trabuco Cappi was appointed as the president of Bradesco in 2009. He was appointed because of his commitment to the success of the company which accorded him a lot of experience. As the president of Bradesco, Luiz Carlos Trabuco Cappi came up with new policies that secured the market interest of the company. Some of the new policies introduced by Luiz include the in-house promotion culture whereby qualified employees were given priority during the appointment executives of the bank. This did not only encourage the employees to perform well but also helped in retaining talented employees in the bank.
The Lucrative HSBC Purchase Deal
In 2015, Luiz Carlos Trabuco Cappi spearheaded one of the largest business deals in the Brazilian banking sector by buying the HSBC Brazilian branch, which cost the company 5.2 billion dollars. The purchase deal was considered as one of the riskiest and extortionate deals ever made by the firm since its founding. After the deal, he strategically helped the company regain its dominance by outmatching its competitors in the number of assets, account holders, and the overall market capitalization. Although he has retired as the President of the company, Luiz Carlos Trabuco Cappi’s legacy will remain for generations.
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