Herbalife nutrition is launching a competition that will be part of an advanced college study program at The Fashion Institute of Design and Merchandise also abbreviated as FIDM. The criteria are that the students selected must produce an activewear line and present it in a way that coincides with an active and healthy lifestyle. The students are challenged to bring out the ideals and values that Herbalife has embodied since its inception through fashion.
Herbalife has been promoting a healthy way of living and wellness since 1980. They offer a plethora of products to coincide with the lifestyle of health and wellness. They offer weight-loss shakes, vitamins/nutritional supplements, meal plans, as well as skin and beauty items. Therefore, the competitors have their hands pretty full when it comes to coming up with an activewear line can depict what Herbalife is all about through the art of fashion. However, with the gleaming reputation that FIDM holds, there would be no better school to be up for the challenge.
With The Fashion Institute of Design in Merchandise being one of the top fashion design schools in the industry, it is no surprise why they may have been selected for the challenge. More than 15 pupils were selected and then divided into groups. They must incorporate the Herbalife theme and colors into their fashion production to make them a functional representation of what the everyday lifestyle of a person acting on the go living an herbal life. Moreover, the students must be up for the challenge of creating their own individual designs as part of the criteria for the competition.
The Fashion Institute of Design in merchandise was founded in 1969 and has gone on to be one of the leading institutes in the fashion industry, which is why for over the past two decades they have been selected to partner with brands that are global for design. FIDM has grown to become a school with thousands of students and tens of thousands of graduates working in the field of fashion, and these individuals can attribute their expertise to the fashion institute and design in merchandise. As I am sure they do, with much dignity and pride.