Doe Deere is known for her wild hair and vibrant make up. Pink hair, purple hair, she’s known for her unique taste. The Queen of Unicorns is known for her love of makeup and she is the founder of the online beauty company LimeCrime. She has helped so many different people find their unique selves.
Deere had humble but inspired beginnings. She began her life in Russia up until age 17. At 17, she moved to New York and eventually live in Los Angeles. Deere did not start in the beauty industry, yet she did start in the music industry. In an interview, she talked about how as children, we all dream big. Children have the imagination, but as they grow up, they lose their imagination. Deere has managed to keep her imagination and big dreams.
She started as a musician in New York, which taught her the necessary skills to start a new business. As a musician, she learned how to market herself and build her career. Deere always wanted to start her own business. In Russia, she sold temporary tattoos at age 13. She started her first business just by wearing these temporary tattoos and making them seem cool. She knew that she would eventually end up in the beauty industry.
Deere first started in the music industry. She lived in New York from 1998 to 2012. In New York, she was in a band. From Brooklyn to Manhattan, she associates the years in New York with her life as a musician. Her years as a musician earned her more than just business skills. She met her husband while in the band. She attributes her collaboration in the band to her success in marriage.
As a female entrepreneur, she has plenty of advice to give young women starting out in business or other industries. She feels all young women should follow their heart. Every woman has something special about them, so she feels that she should follow their desires. She feels that once a women taps into her true potential is when she will reach her fullest. She followed her passions, which is how she started LimeCrime.
In 2008, Deere had a difficult time find the hues and palette she wanted. So she decided she would start her own. She went to Fashion Institute of Tech in New York during her time as a musician. From here, her LimeCrime make up company was born. It gave people the freedom to express themselves how they desired.