Luiz Carlos Trabuco Cappi is a skilled professional banker and a philanthropist who has had a very long and successful career in the banking industry. He started working at Bradesco Company when he was only 18 years old. The legendary banking professional is highly organized and has portrayed outstanding leadership and management abilities, which have helped him in the steering the bank towards tremendous success.
His First Executive Position
After working at Bradesco bank as a clerk from 1967, Luiz Carlos Trabuco was appointed as the head of the marketing department in 1984. During his leadership as the Marketing Director, he worked so hard on improving the departments’ performance. Luiz Carlos Trabuco managed to improve the quality of services offered in the bank. This had a direct impact as it helped to bring in more customers. He also managed to open the bank to the media, which helped to enhance the bank’s popularity in the 1980s. In 2003, he was appointed to lead the insurance department. Luiz managed to increase the departments’ revenues by thirty percent. With that achievement, he proved to the company that he had the capability to be president.
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His Appointment as the President
Luiz Carlos Trabuco Cappi was appointed as the president of Bradesco in 2009. He was appointed because of his commitment to the success of the company which accorded him a lot of experience. As the president of Bradesco, Luiz Carlos Trabuco Cappi came up with new policies that secured the market interest of the company. Some of the new policies introduced by Luiz include the in-house promotion culture whereby qualified employees were given priority during the appointment executives of the bank. This did not only encourage the employees to perform well but also helped in retaining talented employees in the bank.
The Lucrative HSBC Purchase Deal
In 2015, Luiz Carlos Trabuco Cappi spearheaded one of the largest business deals in the Brazilian banking sector by buying the HSBC Brazilian branch, which cost the company 5.2 billion dollars. The purchase deal was considered as one of the riskiest and extortionate deals ever made by the firm since its founding. After the deal, he strategically helped the company regain its dominance by outmatching its competitors in the number of assets, account holders, and the overall market capitalization. Although he has retired as the President of the company, Luiz Carlos Trabuco Cappi’s legacy will remain for generations.
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The Brazilian banking industry has seen many fluctuations in its success over the last few years but one executive has been shown to be a major success in all aspects of his financial career, Luiz Carlos Trabuco Cappi is now the President of the Bradesco bank after spending his entire career with the financial institution.
According to g1.globo.com, Bradesco is one of the leading financial institutions in Brazil and often vies with rival banking institutions to remain at the head of the banking sector in the 21st-century; under the Presidency of Luiz Carlos Trabuco Cappi, Bradesco has reclaimed the top spot as the largest bank in Brazil after Trabuco created one of the largest takeover deals in the history of the South American financial industry.
After joining the Brazilian bank, Bradesco in 1969 at the age of 18, Luiz Carlos Trabuco Cappi has worked his way to the very top of the executive level with the bank after beginning his career in a lower position as a teenager. Bradesco has built a solid reputation in the city of Marilia and beyond for creating a strong working community which has developed over the years to become one of the leading businesses promoting individuals from within.
Read more: Bradesco: New president to leave executive body, says Trabuco
The Banco Bradesco brand has developed over the years to become one of the leading financial institutions in Brazil as the group has grown to expand to include many different products offered to customers. The pensions and insurance division of the brand was managed by Luiz Carlos Trabuco Cappi from 2003 to 2009 and saw the department become one of the most successful for the brand during his tenure as manager of the division; in fact, Luiz Carlos Trabuco Cappi was so successful during this time he was voted the Insurance Personality of the Year for the Brazilian financial industry on two separate occasions.
Creating as successful a brand as possible has always been on the mind of Luiz Carlos Trabuco Cappi and includes bringing his personal brand to the fore on as many occasions as possible. Trabuco has spent a large amount of his time seeking to expand on his role with Banco Bradesco by entering different sectors as a leading executive including the decision to build his career as the Vice-President of the Institute For Supplementary Health Studies and a leader for the Brazilian Federation of Bank Associations; despite his added responsibility, the President of Banco Bradesco remains dedicated to building the brand of the financial institution from his role as President of the Bank.
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